The Knot of Connection: Shaping Brand with Pattern

Patterns are an extension of our visual language. They provide a flexible tool to bring energy, rhythm, and recognition into our brand communications. Used thoughtfully, they help unify our touchpoints while ensuring the focus remains on content and storytelling.

Construction

Our patterns are not random decoration — they are built directly from the geometry of the logomark, ensuring a clear and intentional connection to the brand. This makes every application recognizable and uniquely ours, even when the logo itself is not present.

The foundation of our patterns comes from the circles, half-circles, and angular forms used in the logomark. These shapes symbolize balance, duality, and forward momentum — values at the heart of our identity.

Through repetition and variation, the patterns establish rhythm and flow. They echo the modular nature of our work: structured, systematic, and adaptable. Just as our solutions scale for different needs, our patterns can expand or contract while retaining harmony.

Pattern Colours

Color setting example for light patterns.

Color setting example for dark patterns.

Color setting example for multicolor patterns.

General Rules for Pattern Usage

Stay true to the geometry

All patterns must be created from the logomark's core shapes — circles, half-circles, and angular lines. Avoid introducing unrelated forms.

Let content lead

Patterns should always support the message, never distract from it. Text and imagery must remain clear and legible on top of a pattern.

Use the brand palette only

Patterns may use the primary and secondary brand colors, with adjustments in opacity for layering. Do not introduce unapproved colors.

Scale with intention

Patterns should feel deliberate — either bold and large for backgrounds, or subtle and fine for accents. Avoid awkward mid-scales that feel cluttered.