BLOG POST Why does digital signage help small business owners?

You may have seen digital signage get more popular in recent years regardless of the industry they’re being used in and that’s for a good reason. The old static signage still holds some value for certain companies, but the facts are indisputable - the era of digital signage is here to stay. In this article, we list some of the reasons why this switch from static signage to digital signage has happened so rapidly and why it makes sense for small business owners. 

In the early 2000s, the digital signage industry wasn’t that big, as the cost of acquisition for hardware was way too high for small businesses. Since then the cost of hardware has gone down a lot and now you can get smart signage hardware for a fraction of the old price. The acquisition of software was likewise a difficult thing for small businesses, as the market was not what it is today when it comes to price and what the software is capable of. Today’s market for digital signage hardware and software is at its finest for small businesses, as content management system (CMS) providers like Resimator, does provide companies with easy-to-use software at an affordable price point. 

So what are the benefits of digital signage for small businesses? First of all, the screen grabs the customers attention right away with in-depth colours, moving pictures and videos. This allows the business to present its offerings fast with detailed information. According to some sources, digital signage is 400% more effective at gaining the attention of the customer when compared to static signage. This generated attention will generate more foot traffic to businesses which lead to more customers and sales. 

Another excellent feature of digital signage and Resimator’s CMS solution is an instant and remote, in-the-cloud editing of the content being displayed on the signage. This enables your business to run scheduled promotions, in-store specials and other campaigns with ease and instantly. Utilizing the scheduled promotions with your digital signage will drive lots of impulse purchase sales to your business. Using this feature is like an art form that can be used effectively to drive traffic that otherwise would’ve passed by your business without a second thought. Scheduled campaigns with digital signage are also a way more cost-effective solution to your business when compared to traditional marketing campaigns in TV, print media or online. 

Digital marketing is the new normal in today’s marketing world, but most businesses see that as buying Google ads or using Facebook marketing tools. However, the importance of digital marketing in physical places is greater than what businesses often assume and it shouldn’t be disregarded. While digital signage might not always lead to conversions, it still boosts your brand recognition and stays in the minds of the consumers. A well placed digital signage will be seen by thousands every day in the streets and with the Resimator’s CMS solution, your business can schedule content intelligently, so that the same traffic can see different types of advertisements and other promotions from your business regularly. 

So, as a small business owner: Would you want to have a marketing tool, that is seen by thousands of people every month, which promotes your brand effectively, leads to conversions, is easy to use and is only a fraction of the price compared to traditional marketing? Well, if all this resonates with you, do not hesitate to contact us and let’s set up your digital signage solution which will boost your businesses marketing and sales efforts. We are more than happy to help you find the right hardware solution combined with our great CMS platform. 

Written by Ville Pekkarinen, Resimator & KioskCloud.io